Backlash over a racially insensitive H&M clothing ad sent the internet into a complete frenzy on Monday morning, The ad featured exclusively on H&M‘s U.K. web page, pictured a child of African descent in a hooded sweatshirt that read, “The Coolest Monkey In The Jungle.” The picture would cause many to lash out against the company and immediately calling for protest.
H&M would respond with a apology to Business Insider stating, “We understand that many people are upset about the image. We, who work at H&M, can only agree. We are deeply sorry that the picture was taken, and we also regret the actual print. Therefore, we have not only removed the image from our channels, but also the garment from our product offering globally. It is obvious that our routines have not been followed properly. This is without any doubt. We will thoroughly investigate why this happened to prevent this type of mistake from happening again.”
Though, the company has issued a public apology and took down the ad, the damage is already done. Many Hip-Hop artist would respond to the racial undertones in the ad including The Weeknd, who’s collaborated with the brand in the past, publicly cutting all ties with the clothing company.
Other artist including Snoop Dogg, Waka Flocka, Pusha T, Dave East, & more responded to the ad. See what they had to say below:
Sad @hm I can’t fucking believe a company of y’all status should play with our culture like this…. from me and my community FUCK YALL & FUCK YALL APOLOGIES 🤬🤬🤬 #BoycottHM Crazy shit is a lot people still gone shop in H&M 😞…. This no different from @newsweek posting a disrespectful picture of Doctor King. NEVER GET MAD JUST STOP SUPPORTING THEM….. This ain’t a white black thing!!!! FYI Black and White people only exist in America.