Dallas rapper, MO3, was murdered yesterday in his hometown while driving down Interstate 35.

More information was released on the murder shortly after his death. According to Dallas PD the rapper was traveling northbound when the unidentified shooter approached him. Due to the traffic in the area, he got out of his car attempting to get away. He would run southward on the freeway when he would be struck with gunfire in the head. The cops also revealed that a innocent bystander was hit but they would recover.

It’s a trend in Hip-Hop that we see rappers numbers inflate after their death. Since his murder MO3 has gained 100,000 followers on Instagram and a massive spike in streams. The term ‘dead rappers get better promotion’ lives on.