Post Malone has become the latest Hip-Hop artist to get into the world of competitive gaming. Envy Gaming announced that the rapper/pop star has joined as a co-owner. According to reports, Malone acquired an undisclosed equity stake in the company. Envy Gaming operates teams in multiple games along with owns the Dallas Empire of the Call of Duty League and Overwatch League team Dallas Fuel.
Post Malone would state, “I grew up in Texas and I’ve been gaming my whole life, so this just really felt right. I have always wanted to be a part of bringing gaming into the professional sports world so to be involved with what Envy is doing in my hometown feels like such a perfect fit.”
He joins a growing list of big stars investing in esports. That includes Offset (Faze Clan), Drake (100 Thieves), and The Weeknd (Overactive Media). Just this week, NBA star Ben Simmons became the latest investor in Faze Clan. This isn’t Post Malone’s first foray into gaming, either, as he also serves as an ambassador for peripheral-maker HyperX and occasionally streams games like Warzone and PUBG. As Twitch streamers and YouTubers become stars in their own right, this kind of collaboration has only become more common.
According to The Verge Offset would state, “It’s about entertainment. The actual players, they’re like rock stars. They’ve got great followings, they influence kids, and that’s what I do. It was just organic. These guys are cool.”